I am dancing in oversized winter boots, stomping in a muddy puddle in the main courtyard of Teton Village. A rigid brace cradles my right knee to protect an injury sustained in a February avalanche which effectively cut short my career as a mountain guide. A trench coat length camo robe, open at the front, whips around me like a cape.
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Redefining the Robe: Plover Robes' Innovative Approach to Functional and Stylish Wear
Bathrobes have long been a staple in our wardrobes, providing comfort and warmth after stepping out of the shower or lounging around the house. Plover Robes is on a mission to redefine the classic bathrobe by transforming it into a versatile and stylish piece of clothing that can be worn in a variety of settings. From the bathroom to the beach, and from music festivals to sports locker rooms, Plover Robes is breaking the mold with its unique, moisture-wicking, fast-drying robes.
Original Patterns and Brand Identity:
One of the key elements setting Plover Robes apart is the focus on original, eye-catching patterns. These designs, created in-house, not only showcase the brand's artistic flair but have also become a significant part of the brand's identity. The vibrant patterns have gained popularity at music festivals, further establishing Plover Robes as a go-to choice for those seeking style and functionality.
Lifestyle Robe and Travel Robe:
Understanding that everyone's needs and preferences differ, Plover Robes offers two distinct product lines: the Lifestyle Robe and the Travel Robe. The Lifestyle Robe features an inner liner, providing an extra layer of comfort and warmth for daily wear. On the other hand, the Travel Robe is designed with a lighter weight and no inner liner, making it perfect for packing on trips or for outdoor activities where portability is essential.
Introducing the Zippered Changing Robe:
Plover Robes is continually innovating, and the upcoming zippered changing robe is no exception. With its easy-to-use zipper, this robe is designed to be a game-changer for surfers and athletes alike. The changing robe offers privacy and convenience, allowing users to change clothes effortlessly without the need for a separate changing room. Additionally, the quick-drying properties of the fabric make it an ideal choice for sports locker rooms, ensuring comfort and functionality in a variety of environments.
Expanding into Sports Merchandise:
The versatility and stylish designs of Plover Robes make them an ideal choice for fan merchandise in professional and collegiate sports. By offering customizable robes featuring team colors and logos, Plover Robes can tap into the passion of sports enthusiasts and provide a unique and practical way for fans to showcase their team spirit.
Plover Robes is redefining the traditional bathrobe by offering stylish, functional, and versatile robes that can be worn in numerous settings. With their unique patterns, multiple product lines, and the upcoming zippered changing robe, Plover Robes is revolutionizing the way we think about robes and paving the way for a new era of fashionable, practical, and adaptable attire.
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The weekend was an absolute hoot and the robes were a huge hit, perfect for throwing on after a dip in the lake or a nice long session of sweating out the poison in the sauna. We all wore the robes out to Sebago lake resort’s tiki bar on night 2 and having a uniform of sorts was not only fun but it made it easier for us to stick together and keep track of everyone.
Going Robe: The Plover Story
April 1st, 2018 (Jackson, WY)
The town is in full-on party mode and the locals mob the hill wearing the wildest costumes they can put together.
I have always been a robes guy. Growing up, my parents had to inspect my suitcase before checking out of hotels as I was prone to “accidentally” pack the hotels’ bathrobes deep in my duffel. I have been known to don a robe and walk around social gatherings at which I am a guest carrying a tumbler of cheap whiskey in one hand and a cigar in the other (almost never lit) proclaiming to relative strangers “please, try the deviled eggs” or “have a wonderful evening” or “enjoy yourselves tonight.” Like a well-trimmed mustache, a robe can be stylish, practical, and immediately suggest that you don’t take yourself too seriously.
When I moved to Jackson after college, I discovered the thermal hot springs along the Snake River.
Some of Jackson’s hotels accept (if not encourage) hot tub poaching by the locals. A robe is the perfect garment for said hot tubs or hot springs and so I set about searching for one online. There were many options but finding one that worked for my needs was nearly impossible. On the one hand, there were some overpriced, completely impractical silk or terry cloth designs and on the other, cheap, poorly-made cotton versions. Naturally I went cheap.
The robe served its purpose in that it covered me up on the icy cold jaunts between the car and the water and allowed me to walk around town bare-chested yet technically “clothed” but as far as style and performance it came up short: it took forever to dry, it soaked up the sulphurous fumes of the hot springs, and the length on my mountain troll frame meant that the hems were constantly dragging through the mud and slush. What’s more, it was a single season garment- the heavy cotton would have been unbearable on a beach day. Without any better options I soldiered on with my soggy, noisome, cotton robe.
Back to April 1, 2018. Once I splash enough mud to sufficiently annoy most of the partygoers around me I retreat into the Mangy Moose bar to refill on beer. A local jam band is playing on the stage and costumed party goers are swaying and twirling in that bohemian trance seen in mountain towns and folk festivals. Someone bumps my elbow spilling half of my drink onto an already soaked robe and I turn to see who it is.
It's Ben, a friend and former roommate. Dressed in a kimono and wide brim straw hat, he clinks cans with me and compliments my robe.
He tells me about his upcoming trip to Hawaii. He wants to bring a robe but all he can find that would be light enough for the beach was an overpriced delicate kimono, hence his current attire. Over the cacophony of a Grateful Dead cover in a bar with poor acoustics he tells me of an idea- practical stylish robes made with fun, colorful prints- “Plover like the birds on the beach but also ‘cuz you pull it over.” A like-minded man of leisure. We make plans to discuss further.
Fast forward a few months. I am recumbent on the couch at my parents home in coastal New Hampshire, right leg swaddled and throbbing from surgery to correct the injuries sustained in the avalanche. My camo robe wraps around me, the faint smell of rotten eggs a fetid reminder of the hot springs and the many shortcomings of this cheap garment. In a haze of pain medication, the memory of my conversation with Ben shines through refulgent and suddenly I am lucid.
I contact a friend in the textiles business for advice on how to turn an idea into a garment you can hold and wear. We set up a meeting at the headquarters of his fabric company employer - Coolcore in Portsmouth, NH. I learn about the necessary steps to honing and tweaking a garment design and building a tech pack. My neighbor Aunt Lynn, who is not actually my aunt but as close as any family member, uses her 50 year old sewing machine and together we create the first prototype out of table cloth-like material.
On a later visit to Coolcore I realize that their patented temperature-regulating, moisture wicking fabric would lend itself perfectly to a garment that needs to dry quickly, insulate, and still be light enough to wear in the summer heat. A friend at Coolcore introduces me to Troy (see “old guy who makes the gears turn”) who proves to be invaluable for his industry knowledge and contacts in the garment production world.
Through the help of Aunt Lynn, Troy, and many others, Ben and I are able to hone in on a design that meets our criteria for style and functionality – a product that both of us would have bought had we come across it in our initial searches for hot spring and beach attire. We test the product over the course of two years in every environment imaginable from the rocky coast of New England to the biting cold of a Rocky Mountain winter to the scorching dry heat of a Baja afternoon.
Ben and I sought to create something fun and practical. We are pleased to finally bring you Plover Robes. Thank you for joining us on our journey to create the first ever all-season, all-condition, thermoregulating, sweat-wicking, party-inducing, one-hundred-watts-of-pure-adrenaline-pumping, kiss-your-best-friend-on-the-mouth-cause-you're-so-dang-excited, ROBES! Once you put on a Plover Robe you will understand why we’re so excited about #GoingRobe
